What is your 30 second commercial? What introduction do you use at networking events that creates interest and response?

If you are like most people you are shaking your head thinking, "Oh no! Not that 30 second commercial lecture again."

Its true most of hate sitting down to write them, they confuse us, baffle us, and well just seem like the most challenging part of networking. We never feel like it's creative enough or professional enough. We want it to be clever, but intriguing.

If you can GRAB the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets EASIER. With the right 30 second commercial you no longer have to find a way to introduce your business it just comes natural.

The objective of your 30 second commercial is to have 15 to 30 seconds of information that informs someone with the following information:

• Who are you?
• Who is your company?
• What does your company do?
• How can you help?
• Why your prospect should act now?

Seems easy, yes? Unfortunately it's where we all screw up. Take for example the following commercial:

(Quote) "Hi my name is Mohinder Sobti, I am CEO/President of Sobti consultancy. We are an Interactive marketing company. We show companies how to integrate their offline and online marketing." (Quote)

What am I missing here? Does this message get your attention? Does it give my prospect an open ended question to move them to the next level of conversation? No it's missing key components to make it powerful and effective, so let's see how we can improve it.

• Name: Hi my name is Mohinder Sobti 
• Company: I'm the President of SOBTI CONSULTANCY 
• What I Do: We help companies increase their revenue and strengthen their brand by integrating their online and offline marketing efforts.
• Power Question: Do you market your company in both online and offline venues?
• How We Can Help: I think we can help you. We have strategy sessions with all of our clients where we team together with your core people and we analyze your current marketing strategy. We give you at least five integration techniques that you can begin doing that will increase your revenue.
• Why the prospect should act now: Would you like to schedule a strategy session?

As you can see the key is not only giving them great information, but it's also asking the right questions. Go ahead and give it a try! Let us design your 30 second commercial! 



Contributed by: Mohinder Pal Singh
City: Kolkata
Country: India
Date: March 15, 2010
SJ315201003