What is your 30 second commercial? What introduction do you use at networking events that creates interest and response?
If you are like most people you are shaking your head thinking, "Oh no! Not that 30 second commercial lecture again."
Its true most of hate sitting down to write them, they confuse us, baffle us, and well just seem like the most challenging part of networking. We never feel like it's creative enough or professional enough. We want it to be clever, but intriguing.
If you can GRAB the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets EASIER. With the right 30 second commercial you no longer have to find a way to introduce your business it just comes natural.
The objective of your 30 second commercial is to have 15 to 30 seconds of information that informs someone with the following information:
(Quote) "Hi my name is Mohinder Sobti, I am CEO/President of Sobti consultancy. We are an Interactive marketing company. We show companies how to integrate their offline and online marketing." (Quote)
What am I missing here? Does this message get your attention? Does it give my prospect an open ended question to move them to the next level of conversation? No it's missing key components to make it powerful and effective, so let's see how we can improve it.
Contributed by: Mohinder Pal Singh
Date: March 15, 2010